![]() The hectic hustle and bustle of the preparations, rènào 热闹 in Chinese, is what many will associate with the festival, sometimes more than the actual celebrations. Just like at Christmas, putting up decorations is an important part of the festival and people deck out their house with paper cuttings, stickers, couplets and ‘fu’ posters – more on that later. While not all traditions have survived China’s rapid economic development of the last century, many still form the basis of how people celebrate. Throughout the centuries, burning bamboo became setting off fireworks, and hanging peach boards turned into putting up Chinese New Year couplets – poetic phrases which are usually stuck either side of doors or arches. Evolving traditionsĬelebrations have shifted over time and new traditions have emerged. 2021 is the year of the ox, which is followed by the tiger, rabbit, dragon, snake, horse, goat, monkey, rooster, dog, and pig. The sequence in which the animals arrived would reflect the ranking in the Jade Emperor’s guard and determine the order of the zodiac years.Ģ020 was a special year in that it wasn’t just the start of a new decade but also the start of a new 12-year cycle with the rat – the winner of the race. Legend has it that 12 animals raced to the heavenly gate. ![]() ![]() In 2021 Chinese New Year is on February 12, while it fell on January 25 in 2020. History and rootsĬhinese New Year originated over 3,800 years ago when people held sacrifice ceremonies to thank the gods for their harvest.Ĭhinese New Year lasts for 16 days and its date is set by the lunar calendar, hence why it falls on a different day every year. Together, let’s explore the history and traditions of this ancient festival and how it has evolved in modern day China. You might have heard of Chinese New Year, watched a dragon dance, or associate it with the colour red – but were you aware of the fact that it is celebrated by a quarter of the globe’s population?ĭid you know that it causes the largest human migration in the world? The Dao Insights team have produced a mini-documentary to explore Chinese New Year, how celebrations have evolved over its history and how brands can leverage the festival to appeal to Chinese consumers.
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